Privacy Policy

Effective as of April 24, 2009, until replaced
DIRECTV is dedicated to protecting consumer privacy. This Policy explains how DIRECTV collects, uses, and discloses information about you when you subscribe to our services and you visit our Web sites. Your use or receipt of DIRECTV® products or services (including our Web sites) constitutes acceptance of this Policy.
This Policy explains our practices in the following areas:
1. The nature of the Personally Identifiable Information we collect about you and the way such information is used.
2. The nature, frequency, and purpose of any disclosure of Personally Identifiable Information that we may make, including the types of persons or entities to whom the disclosure may be made.
3. The period of time for which we maintain Personally Identifiable Information.
4. How you may obtain access to and correct any Personally Identifiable Information about yourself.
5. Your rights under the Communications Act, 47 U.S.C. § 338(i). You may also purchase or use products or services provided by other companies that may be delivered through your DIRECTV Receiving Equipment. Please contact or visit the Web sites of the providers of those products or services to obtain copies of their privacy policies.
If you have questions about this Policy or other matters, you may contact us 24 hours a day, any day of the year, by phone (1-800-531-5000), email (directv.com/email) or mail
DIRECTV Privacy Policy
P.O. Box 6550
Greenwood Village, CO
80155-6550
I. Types of Information we collect and how we collect it
In discussing the types of information we collect from subscribers and visitors to our Web sites, it is important to distinguish between two categories of information. We use "Customer Information" as a broad, general term that refers to any information relating to you or your DIRECTV service, including Account Information, Service Information, Anonymous Viewing Information, Diagnostic Information, Commerce Information, and Web Site Information. These terms are defined in more detail below in Section A. We use the term "Personally Identifiable Viewing Information" to refer to information about your personal viewing habits that we collect only with your express consent. This term is defined in more detail below in Section B.
A. The following are specific types of Customer Information that we collect from customers and visitors to our Web sites:
"Account Information" means information about your DIRECTV service account, including, but not limited to, your name, address, social security number, email address, telephone number, what programming packages you subscribe to, consumer credit reports, the model and serial number of your DIRECTV® Receiver, and privacy preferences. Account Information does not include any Personally Identifiable Viewing Information or Anonymous Viewing Information, as defined below. We collect Account Information directly from you when you activate or change your service, as well as from third parties, such as consumer reporting agencies. We may combine information we obtain from third parties with Account Information we collect.
"Service Information" means information necessary for us to provide service to your DIRECTV Receiver. Examples of Service Information include your receivers software version number and the success status of the last attempted service call by your receiver.
"Anonymous Viewing Information" means information about use of your DIRECTV Receiver that is not associated with or linked to your Account Information. Your DIRECTV Receiver regularly sends Anonymous Viewing Information to us. This information allows us to know, for example, that a customer from a particular city watched a show, but we cannot associate those viewing choices with you. You may request that we block the collection of Anonymous Viewing Information from your DIRECTV Receiver as described in Section IV below.
"Diagnostic Information" means a file with detailed information about the operation of a DIRECTV Receiver. We collect Diagnostic logs for a few randomly sampled DIRECTV Receivers for quality control and troubleshooting. These logs identify your DIRECTV Receiver and are thus associated with your Account.
"Commerce Information" means Personally Identifiable Information that enables a commerce partner to fulfill your request to participate in a promotion or transaction. From time to time, we may present on-screen offers or enable you to buy goods and services from us or third parties. Only if you take advantage of such an offer or engage in a transaction, will we collect and send on your behalf information such as your name and address and your interest in a specific offer or transaction to the sponsor of the promotion or transaction. In addition to fulfilling your request, that commerce partner may also use your Commerce Information to send you other information in which you might be interested consistent with its own privacy policies.
"Web Site Information" means information collected and stored on our web servers when you become a registered user of, or visit, our Web sites. If you are a customer and register on our Web sites to access your DIRECTV account, we may collect information that you provide us (including your email address) and use it in accordance with this Privacy Policy. Whether or not you are a DIRECTV customer, we may collect information about visitors to our Web sites as follows:
Cookies: We use cookies to our Web sites for returning visitors. These cookies remain on your computer and are automatically retrieved when you visit our Web